For Gallerie ERD, also known as House of Finn Juhl, Seoul, the objective has been to show the furniture as seen from Finn Juhl’s own perspective. To achieve this the team behind the store and gallery studied Finn Juhl in immense detail, in order to understand not only his design language but also his journey of life.
In search of the perfect setting, House of Finn Juhl in Seoul now presents Finn Juhl’s furniture in a three floor building that serves as both showroom and gallery. Each floor is designed with a different style, where Finn Juhl’s furniture is displayed alongside a variety of artworks creating an aesthetic and unique atmosphere.
In the pictures above you can see artist Hee-won Kim’s exhibited photographs. Kim is an artist and designer who studied product design at Hong-Ik University, Seoul, and interior design at Domos Academy, Milano. His main focus is perspective and he creates his own special language system by showcasing windows, doors and mirrors. For this exhibition, Kim has visited Finn Juhl's house in Denmark to shoot pictures from Finn Juhl’s point of view. This way Kim managed to bring Finn Juhl’s own house to House of Finn Juhl, Seoul.
If you are planning a trip to Seoul make sure you don’t miss this spot:
25-1, Hoenamu-ro 13ga-gil, Yongsan-gu, Seoul, Korea 04344